Hablando de la era en que el contenido vulve a ser Rey, encontré una nota interesante respecto del contenido en Español, o al menos, bilingüe en los sectores de Retail en USA.
En un artículo publicado hoy por Internet Retailer leemos las nuevas acciones que desarrolla el líder de electrodomesticos para atraer a las audiencias latinas.
Oscar Castro el director de ventas internacionales online declaró: "The Latino market is a vitally important customer segment for us. Given its population growth and high adoption of social media, this is a natural extension of our online initiatives. We want to create an engaging community for all of our Latino customers, whether they prefer English or Spanish, and whether they are in California, Puerto Rico, Mexico, Brazil or elsewhere in the world.”
Este mes Sears consiguio que mas de 14,000 personas "gustaran" "like" su fan page de Facebook haciendo una promocion (sweepstake) de un lavarropa y una secadora. Y el mes que viene sigue con elementos de cocina.
El público, segun Castro, agadece la informacion bilingüe del sitio: On Twitter, Castro and others have engaged in dozens of tweets in both English and Spanish via @SearsLatino, including several in which Castro promotes the retailer’s new Latino social networking efforts. “Glad 2 b recognized as 1 of few,” he tweeted in a response to a consumer who had posted to Twitter about the lack of Spanish product pages offered by other online retailers. Sears is encouraging its employees to join in the @SearsLatino tweets and asking employees to invite their friends and families to participate, a spokesman says.