Jeff Bullas las describe en esta nota que posteó hoy en su blog
Son bastante básicas pero para principiantes o para coordinadores de comunidad o managers puede ser un muy buen primer paso para empezar a armar reportes. o sencillamente para quienes tenemos blogs, como éste y queremos tener idea de cuales son las notas que más interesa a nuestro público y desde donde las acceden.
Por ejemplo, en mi caso
, se multiplica por diez la cantidad de lectores en mi blog cada vez que posteo una nota sobre una empresa de tecnologia de primera linea. la nota más leida de mi blog fue la de Xerox como Empresa con Toque Humano, una entrevista que hice a uno de los VP de ACS una Empresa XEROX.
Y el sitio desde donde accede el 80% de mis lectores es Twitter. Por eso siempre posteo y luego voy a Twitter a promocionar mi contenido.
Aqui lo que dice Jeff:
For blog measurement …
Everyone should measure website traffic, but there are other important numbers to keep your eye on:
- Top posts
- Top referrers
- What your visitors clicking on
- Top search engine terms that bring people in
Tool 1: WordPress Statistics
This free, simple plug-in helps you measure and compare your topline statistics against a specified benchmark. If I take July 2010 as my benchmark, then I can see in July 2011 what progress has been made.
Tool 2: Google Analytics
This is another free tool that provides an array of statistics. You will need to get the code from Google; just Google "Google Analytics" and apply. Then, embed it in your blog. It is generally available only to self-hosted blogs—and not if your blog is hosted by WordPress.com, for example.
If you don't feel comfortable embedding the code, ask your developer or a more tech-savvy friend to do it.
You can measure elements such as:
- Visits by country
- Bounce rate (how many people come to read one blog post/page and then leave)
- Visits from mobiles
- Even what browsers are being used to view your blog
The two tools I have mentioned above can measure traffic sources such as Twitter, but there are two other simple tools that are fun and useful, as well.
For Twitter …
Tool 3: Bit.ly
This tools measures statistics for your Twitter bit.ly shortened links and displays elements such as:
- Which countries are clicking on your shortened links on Twitter and the percentage
- Which links on Twitter are getting the most clicks
Tool 4: TwitterCounter.com
This simple tool can provide basic statistics on your Twitter follower growth and even more statistics to view and chew up your time if you want to buy the paid version.
For Facebook …
Facebook and Google don't get along—Google+ isn't helping, either—so if you want to track statistics from Facebook, you must use Facebook Insights. This is available only to people or brands that have set up a Facebook "page," not a personal Facebook profile.
Tool 5: Facebook Insights
Facebook Insights provides Facebook page owners and Facebook platform developers with metrics for their content by analyzing trends within:
- User growth
- User demographics
- Consumption of content
- Creation of content
Page owners and platform developers are better equipped to improve their business with Facebook.
There are many tools to measure your success online for your blog and social media channels, and this article touches on just a few basics. The Google Analytics tool is one of the most comprehensive tools available—and it's free. It should be mandatory for every blogger or website owner.
What tools do you use to measure your social media success?