PR Newswire has extended its industry-leading expert network to the Spanish-speaking media and communications industry with the launch today of ProfNet en Español, creating a forum for journalists, communications professionals and experts to connect and engage.
"ProfNet has been the gold standard since 1992 in enabling communications professionals to build relationships with reporters and helping the media community find sources for articles and TV segments," said Jessica Alas, media relations director, Hispanic PR Wire, a division of PR Newswire. "In launching ProfNet en Español, we are extending this industry-leading product to the thousands of Spanish-language media and communications professionals in the U.S., to help them forge the same relationships that have resulted in countless articles and opportunities for their English-speaking counterparts."
For communications professionals, ProfNet en Español provides access to the approximately 5,000 Spanish-language media contacts on Hispanic PR Wire's press list, who are looking for sources for articles, interviews and discussions. The "avisos," or queries, enable Spanish speaking communicators to liaise directly with reporters about an opportunity.
"I am excited about the idea of ProfNet en Español because it will be an enormous help. One always needs to get in touch with experts to get an informed opinion for articles and ProfNet is famous for providing trustworthy sources; the fact that now we'll have Spanish-speaking experts available will not only save us the time that we spent translating their quotes, but it'll also guarantee access to professionals who are familiar with the Spanish-speaking market," Cristina Mella, founder of Latino Living; www.cristinamella.com
ProfNet en Español will help marketing and communications professionals reach the 35 million U.S. residents who speak Spanish at home. ProfNet en Español users can proactively take advantage of expert alerts, as well as hot topics on timely news topics.
"ProfNet en Español provides our clients with a powerful new tool to help increase their exposure by enabling them to market expert contacts to thousands of qualified media sources seeking commentary for articles, books or speaking engagements," said Cristy Clavijo-Kish, senior vice president, Multicultural Markets, PR Newswire. "For the Spanish-language media, ProfNet en Español is a boon for their reporting and thought leadership needs as the system provides a direct and efficient gateway for connecting with expert sources on a host of topics and industry issues."