ATLANTA, January 27, 2010 – Little PINK Book, the free daily e-note for career
women, is taking its engagement to the next level, to better serve its fast growing
audience of ambitious women.
The creators of PINK Magazine have just re-launched Little PINK Book with a new look
and a new e-marketing company, Delivra, that can measure everything from readership to
sales and even social media exposure resulting from each story.
Little PINK Book, a woman’s guide to a beautiful career and a beautiful life, has been
called the No. 1 online resource for America's 70 million professional women. Little
PINK Book offers tools, tactics and strategies, every week day to help women business
owners and professionals excel in their careers, become financially independent, more
fashionable and find more joy at work and in life.
“This change will help us deliver great content to our growing number of readers, and the
best ROI to our business partners,” says PINK Editor and CEO Cynthia Good. "We're
very excited about this partnership which will allow us to grow fast with fewer growing
pains and stay ahead of the technology curve."
Partnering with Delivra will enable PINK to show advertisers how their message gets
virally distributed through social media as well as traditional channels, a solution PINK
will utilize to enhance its engagement with professional women in the digital world.
Advertisers in Little PINK Book include FedEx, Dell, Ernst & Young, MetLife, Comcast,
Newell Rubbermaid and Kellogg School of Management, among others.
“We are very pleased to partner with PINK,” said Neil Berman, president of Delivra.
“PINK offers us a unique opportunity to develop, manage, track and measure the results
of their integrated online media campaign targeted to professional women. By working
with Delivra, PINK advertisers will be able to see the return on their investment.”
Now women can post, tweet, digg and share the best corner office smarts to help other
women reach their fullest career potential.
About PINK:
PINK (www.pinkmagazine.com) is the No. 1 resource for America's more than 70 million professional women. PINK reaches more
than two million women every year with its only global online community, daily e-Note (Little PINK Book) and national event series.
Winner of the prestigious gold Folio award for "Best Single Article" and first place Ozzie award for "Best Site Design," PINK has
been featured on Today, Good Morning America, CNBC, CNN, FOX News, the New York Times and other major media outlets. For
five straight years, PINK has brought America's most influential women in business to audiences of ambitious women nationwide.