This article is worth reading! George Washington University made a Survey that shows that 89% Use Blogs, 65% Use Social Networking Sites, and 52% Use Microblogging Sites — but Reliability is a Major Concern.
The survey also shows that Journalists Depend on PR Professionals for Primary Research and Context. Some other findings include:
1) Editors and reporters surveyed said they depend on PR professionals for “interviews and access to sources and experts” (44%), “answers to questions and targeted information” (23%), and “perspective, information in context, and background information” (17%).
2) "Social media provides a wealth of new information for journalists, but getting the story right is just as important as ever,” said Bates, founding director of the GWU Strategic Public Relations program, and currently a writing and media relations instructor in its online courses.
3) “As PR professionals increasingly utilize social media as a means of communicating," Bates added, "they have a bigger responsibility than ever to ensure the information they provide journalists is accurate and timely, provide access to the primary sources who can verify the facts, and be knowledgeable enough to provide accurate background and context.”
Access the complete article here