On How We Listen to what we ask them to tell us...

Interesting reading for the weekend: Tom concludes that companies that promote social media tools for fastest and constant communication don’t always listen in a Harvard Business Review article today: ” I concluded that I’d rather not be reminded through social media that Starbucks doesn’t really care much about me and my preferences as a customer. What social media sometimes do is make us aware that we can communicate with just about anyone — but it doesn’t mean that the other party will actually listen or respond. I, for one, would rather work with a company that truly cares through a single communications channel — even snail mail — than one that shows its lack of caring through all the latest Web 2.0 tools”.