Partnership to Build Nation’s First Video-Based Hispanic Integrated Content Website
Latin3, the leading digital marketing services firm catering to US Hispanics and Latinos in Latin America, today announced that the recent unveiling of Saberhacer.com, the nation’s first bilingual/bicultural video on-demand web destination, has proven to be a huge success both in the eyes of Hispanic opinion leaders as well as Hispanic Internet users. Saber Hacer (which equates to “know-how” in Spanish) targets the Latino community and provides high-quality, expert-driven “edu-tainment” videos on a range of topics relevant to Latinos in both English and Spanish including, but not limited to: US Citizenship, Personal Finance and College Education.
In late 2007, Latin3 was chosen by Michele Ruiz, an Emmy Award winning broadcast journalist and founder of SaberHacer.com, to “bring to life Michele’s entrepreneurial dream of creating a web-based content platform, created by Latinos for Latinos, which offers solutions to what they want to know about, and anything they want to learn in order to reach their goals and bring family success and well-being.” Latin3 accepted the challenge with joy and embraced the project immediately. “Michele was onto something big. Not only has she figured out a way to significantly help Hispanics, and impact their lives in the US in both language segments that comprise the U.S. Hispanic population, but Internet use data suggests that a web-based platform is an extremely effective way to reach and impact Hispanics.”, says Matias Perel, Founder and CEO of Latin3.
Perel is referring to current eMarketer, Yankelovich and comScore research, which suggests that during 2008, more than 20 million US Hispanics will be Internet Users, and expected to grow to 25 million by 2011. This means that roughly 1 out of every 2 Hispanics is online. Further, the Center for Hispanic Marketing Communications and DNS have published a study which establishes a clear US Hispanic over index (vs. General Market) in online activities such as “research”, “watching videos” and “learning”.
Created by Latinos for Latinos, SaberHacer.com was established to fill a significant void in the Latino community of expert-driven instructional, self-help and educational information, for the fastest growing population in the U.S. Utilizing the most emotive form of communication – video – Saber Hacer aims to empower Spanish speaking, bilingual, and English dominant members of the Hispanic community with high-quality instructional videos that offer a window into everyday and essential activities, such as purchasing a new computer, keeping children safe on the internet or purchasing a new home.
“We are thrilled to be working with Michelle and her team as we develop a new model for a Media Company. We are an industry leader in innovative thinking, proven track record of success and execution - exactly the right team to be in the driver’s seat for Saber Hacer’s digital marketing strategy. Now that the website has launched, leadership at both companies has partnered to develop a high impact digital marketing plan, including search, database, affiliate programs and affinity groups, as well as social media”, said Leonardo Basterra, VP Marketing Strategy at Latin3.
“Partnering with Saber Hacer was an opportunity to showcase our unique strategic and award winning creative capabilities, all to empower US Hispanics lead an easier and better life. A proposition which Latin3 could not afford to miss, and for that we thank Michele and the Saber Hacer team” said Agustina Valls, Account Director and primary lead in the project.
About Latin3
Latin3 is the leading digital marketing services firm, catering to US Hispanics and Latinos in Latin America. We partner with our clients to provide “consultative” strategic insights and then apply our award winning creative capabilities to “bring to life” our concepts. Latin3’s services range from Strategy, Research and Analytics, and we provide solutions in media planning, website development, community creation and management, content development, and performance based programs (affiliate marketing, SEO, SEM). Our clients include: Hewlett- Packard, VISA, General Mills, Ford Motor Company, Nextel, HSBC, Motorola, Cisco and Lexicon Marketing Group. For more information, please visit www.latin3.com
About Saber Hacer
Saber Hacer, LLC, a media company using the brand name Saber Hacer(TM), is dedicated to providing Latinos in the U.S. and Latin America with high-quality video content in a variety of formats. The Company was founded in April 2006 with its first content produced in September 2006. www.SaberHacer.com was created to fill a significant void in the Hispanic community of expert-driven instructional, self-help, and educational information, in both Spanish and English, for the fastest growing population in the U.S.