36 million women read or write a blog every week in the USA.
46% mommy bloggers have supported a political campaign this year.
2 trillion dollars: money spent by moms every year.
These are US women numbers but given the broadband and internet penetration in Latin America, these figures should be seriously considered by local Marketers who want to capture the attention of the biggest buying force in the region: MOMS.
Do not take my word for it, see and hear Katie Kouric talking about "mommy bloggers" and commenting about BlogHer in this YouTube video: